Once the most popular Hungarian social network site, iWiW rolled back to the fifth place in five years, and as people continued to abandon it, visitors’ statistics shrank to somewhere fifty thousand. This number of website hits is of interest to few advertisers. Website hits only increased to 100 thousand while the site was suffering a spectacular death, but never reached millions of hits like earlier.

Official data just before closure according to Gemius measuring for (estimated) individual visitors: 53 127 on 12 May; 54 242 on 13 May; 53 979 on 14 May; 199 006 on 15 May (shutdown was made public on this day).

Visitors statistics stayed somewhat higher after the announcement: 121 385 on 16 May; 77 307 on 17 May.

Then hits started to decline and stayed in the usual fifty thousand zone. They did not move from there all along June, and the last increase in hits was seen just before closure: 46 359 on 28 June; 107 147 on 29 June;182 809 on 30 June.

Even in the moments of dying, visits to the site reached fraction of the one-time website hits. Fewer people were interested in the end itself than in the announcement of closing the website. Visitors statistics also clearly reveals that users were not really keen on removing there data stored there, as just a small number of registered users obtained a time capsule to save a snapshot of contacts, and download their pictures published on iWiW.

A couple of minutes after midnight on 30 June iWiW disappeared for good, users were only able to see a message informing them that iWiW was terminated. Visitors of the domain are now redirected to what is called newsfeed.hu that publishes selected news from the Hungarian news portal Origo and its related publications.