Opened to visitors as a museum in 1993, and visited by great many tourists each year, Bletchley Park in England (Buckinghamshire, www.bletchleypark.org.uk) is renowned for its World War Two relics of the Secrets of War, and the presentation of activities of Alan Turing and other codebreakers,

Bletchley Park has received for the third time in three consecutive years the Certificate of Excellence (CoE) awarded by the TripAdvisor, one of the biggest and most popular community travel websites. The award honours excellent hospitality, and goes to institutions, museums, etc. that consistently receive outstanding reviews by travellers. Such establishments can be found all over the world.

The TripAdvisor uses its own algorithm in the selection process of CoE winners. The algorithm decides on the basis of review ratings, and only institutions that have no or hardly any stars fewer than four on a scale of five have a chance of winning. Naturally, the recency of reviews is also taken into account, no award goes to places if reviews are not recent enough. Meeting business goals and popularity ranking on the site are also considered.

Elisa McCarthy, marketing manager at Bletchley Park, said that there was no greater honour than visitors’ appreciation of an institution. The award was a sign of trust, she said.